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The Art Of Rhetoric
Rs.400
Rs.450
With the emergence of democracy in the
city-state of Athens in the years around 460 BC, public speaking became
an essential skill for politicians in the Assemblies and Councils – and
even for ordinary citizens in the courts of law. In response, the
technique of rhetoric rapidly developed, bringing virtuoso performances
and a host of practical manuals for the layman. While many of these were
little more than collections of debaters’ tricks, the Art of Rhetoric
held a far deeper purpose. Here Aristotle establishes the methods of
informal reasoning, provides the first aesthetic evaluation of prose
style and offers detailed observations on character and the emotions.
Hugely influential upon later Western culture, the Art of Rhetoric
is a fascinating consideration of the force of persuasion and
sophistry, and a compelling guide to the principles behind oratorical
skill.
| Book Attributes | |
| Pages | 151 |
