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Influence: The Psychology Of Persuasion
- Writer: Robert B Cialdini
- Category: English
- Pages: 263
- Stock: In Stock
- Model: STP-15910
Rs.1,050
Rs.1,400
Influence, the classic book on persuasion,
explains the psychology of why people say "yes"—and how to apply these
understandings. Dr. Robert Cialdini is the seminal expert in the rapidly
expanding field of influence and persuasion. His thirty-five years of
rigorous, evidence-based research along with a three-year program of
study on what moves people to change behavior has resulted in this
highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
| Book Attributes | |
| Pages | 263 |
